BELLATOR TEAMS UP WITH WIRELESS CARRIER BOOST MOBILE
LOS ANGELES – Bellator is joining forces with Boost Mobile, the undisputed value champion of prepaid wireless, in 2018 beginning with Bellator 192 on Jan. 20 in LA and available on the soon-to-launch Paramount Network. In addition to being featured throughout Bellator broadcasts, the long-term deal will see the wireless carrier as a key partner in the launch of unique virtual reality and digital content opportunities.
“Boost Mobile has strong roots in supporting mixed martial arts and we are excited to get back into the sport with the collaboration with Bellator,” said Peiti Feng, director of brand strategy and marketing communications at Boost Mobile. “This is a perfect partnership for Boost as the sport aligns well with our competitive spirit and will give our brand amplified visibility with Bellator’s passionate and growing fan base.”
“I’m thrilled to have Boost Mobile as a part of the Bellator family,” said Bellator President Scott Coker. “We look forward to teaming up with an industry leader like Boost Mobile, who shares the same enthusiasm for their brand as we do, in a partnership that will create new and exciting promotional opportunities that connect with our passionate fan base.”
Boost Mobile and Bellator have come together to offer exclusive 360° virtual reality content and viewing experiences during televised events. Fans will be closer to the action than ever with special access to fighter walkouts, corner cams, locker rooms and fight footage, as well as custom playlists featuring some of Bellator’s greatest comeback moments hosted on Bellator.com.
Boost Mobile will also be featured prominently throughout the broadcast, including on-screen integration and placement inside the Bellator cage.
Additionally, fans can look forward to meeting their favorite fighters and Bellator personalities during Bellator meet and greets at Boost Mobile locations throughout the year.
For more information, please visit Bellator.com.
About Boost Mobile:
Established in 2002, Boost Mobile provides best-in-class value and connectivity to U.S. wireless consumers. An award-winning mobile carrier that operates on the highly reliable Sprint Nationwide 4G LTE Network, Boost Mobile offers customers the best unlimited plans with no annual service contacts. Learn more about Boost Mobile online on Facebook, Google+, Instagram and Twitter
Bellator is a leading mixed martial arts and kickboxing organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to nearly 1 billion people worldwide in over 160 countries. In the United States, Bellator can be seen on Paramount Network (formerly Spike), the combat sports television leader. Bellator is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Hollywood, Calif. and owned by entertainment giant Viacom, home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
About Paramount Network:
Paramount Network is a premium entertainment destination that pushes the limits of story-telling with bold original scripted and non-scripted series. Inspired by over a century of cinema, Paramount Network is where today’s brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal.