ROAD FC Announces Groundbreaking Partnership with Tencent, Qihoo360, Baidu, Xiaomi, Kakao


ROAD FC Announces Groundbreaking Partnership with Tencent, Qihoo360, Baidu, Xiaomi, Kakao



ROAD FC partners with corporate giants Tencent, Qihoo360, Baidu, Xiaomi, and Kakao for innovative MMA joint venture


18 November, 2015 - ROAD Fighting Championship announces a partnership with China's and Korea's corporate giants Tencent, Qihoo360, Baidu, Xiaomi, and Kakao to write a new history of Mixed Martial Arts: "New Wave MMA: ROAD FC"


ROAD FC is proud to announce that the corporate giants of China - Tencent, Qihoo360, Baidu, and Xiaomi - along with Korea's Kakao have formed a strategic partnership. ROAD FC and these five major companies, together with 20 of China's online game publishers, have created an innovative "fighting games federation" joint venture, called "MMA ACT".


During the first half of 2016, the launch of MMA ACT will focus on the development of online gaming and release in the China market, in order to blitz the mobile and online games business. Concurrently, the partnership will enable ROAD FC to aggressively pursue its globalization strategy.


New Wave MMA, ROAD FC”


ROAD FC was established in 2010 to promote the sport of MMA which embodies the Asian spirit of martial arts. Over 300 athletes from South Korea, Brazil, North America, Europe, Japan, China, Southeast Asia, and the Middle East have signed agreements with ROAD FC. Events are being broadcast in more than 50 countries around the world, on dozens of television stations and internet platforms. ROAD FC initiated its global strategy in 2015. ROAD FC 024 in Tokyo, Japan which was held in July earlier this year, and the upcoming ROAD FC 027 in Shanghai, China are significant achievements in South Korean sports history.


ROAD FC recognizes Asia as the global center of martial arts. In Asia, many combat sports have been born and become world-famous, such as Korea's Olympic sport Taekwondo and China's mamoth national Sanda competition. In the past, Asia was also the global center of MMA, where notable promotions such as PRIDE and K-1 once drew Asian crowds of 50 to 90 thousand spectators live, and broadcast live around the world. As these organizations subsided, ROAD FC was launched to to take up the mantle in Korea. Now ROAD FC will begin to reposition Asia as the center of the world's MMA once again.


ROAD FC's new partners Tencent, Qihoo360, Baidu, Xiaomi, and Kakao boast a significant market stronghold. Tencent is worth over $200 billion US dollars, Baidu over $70 billion, Qihoo360 over $11 billion and Kakao about $700 million. While Xiaomi is not a publicly traded company, its value is considered to be about $50 billion. Large companies with such capital strength are able to explore new ideas, which is exactly what this partnership brings. These giants can cause a sensation in the MMA industry. ROAD FC in partnership with Tencent, Qihoo360, Baidu, Xiaomi and Kakao is planning to innovate the sport of MMA, write a new history for the sport, and thrust it into the future.


Therefore, ROAD FC 027 in CHINA on 26 December in Shanghai will be kicked off with a new slogan: "New Wave MMA, ROAD FC".




ROAD FC 027 will take place on 26 December at the Shanghai Oriental Sports Center, an 18,000-capacity venue build to accommodate international sporting events. The full card is now open. At this event, the Quarterfinals of the very first Openweight Tournament will be held, including a rematch between famous veterans Mighty Mo Siliga and Choi Mu-Bae; China's 140-kg prodigy Aorigele versus reality TV sensation Kim Jae-Hun; and Korea's kickboxing KO artist Myung Hyun-Man versus China's towering Liang Lingyu. Finally, Korean MMA superstar "Techno Goliath" Choi Hong-Man will also take part in the tournament against Luo Henchao.


Also on ROAD FC 027 in CHINA, China's top lightweight and UFC TUF China winner Zhang Lipeng will debut with ROAD FC against Korean Taekwondo master Hong Young-Ki in an action-packed style-versus-style match up. China's "King of Sanda" Zhao Zilong will face Japanese pro-wrestling legend Minowa Man in a match with global appeal and historical significance.


These matches and many more await fans of true Mixed Martial Arts sports entertainment at ROAD FC 027 in China on 26 December, broadcast live at 20:00Korea Standard Time in Korea on SuperAction, in China on Qinghai TV, and internationally streamed on


Tickets are now on sale for ROAD FC 027 in China at



ROAD FC is the stage where legends shine, rookies thrill, and epic battles are waged that determine the future of MMA. From the pageantry of the grand entrance to the final crunch of the KO, ROAD FC showcases the very best of Mixed Martial Arts sports and entertainment. As we say in Korea, "Fighting!"



Event: ROAD Fighting Championship 027

Date: Saturday, 26 December, 2015

Place: Shanghai Oriental Sports Center, Shanghai, China


Main event live at 20:00KST

In Korea: Live on SuperAction

In China: Live on Qinghai TV

Internationally: Live PPV stream on

Tickets on sale at


Main Card:


Openweight Tournament Quarterfinal Match

Siala-Mou Siliga vs Choi Mu-Bae


Openweight Tournament Quarterfinal Match

Choi Hong-Man vs Luo Quanhao


Lightweight Match

Zhang Lipeng vs Hong Young-Ki


Openweight Tournament Quarterfinal Match

Liang Lingyu vs Myung Hyun-Man


Light Heavyweight Match

Zhao Zilong vs Ikuhisa Minowa


Openweight Tournament Quarterfinal Match

Aorigele vs Kim Jae-Hun


Women's Strawweight Match

Yan Xiaonan vs Nam Ye-Hyun



Bao Yincang vs Mungutsooj Nandinerdene


Opening Fights:


Featherweight Match

He Nannan vs Tanaka Daisaku



Zhao Zhikang vs Choi Mu-Song



Yibugele vs Choi Jong-Chan



For updates please visit:

Official Facebook page ROAD FC (

Official Twitter account @ROADFC (

Official Instagram “roadfc”


Media Contacts:


Lee Li

Marketing Dept. Manager

(+852) 9125-2653


Mark Lee

Marketing Dept. General Manager

(+82 33) 766 7666


ROAD Inc. Marketing Dept.

1008-12, Haenggu-dong, Wonju-Si, Gangwon-do, Korea 26455



About ROAD Fighting Championship


The sport of MMA is booming in South Korea, and behind the incredible growth is ROAD FC. As this new era of Mixed Martial Arts begins, ROAD FC is committed to creating more opportunities for fighters in growth, experience, and support. The amateur and semi-pro Central and Into Leagues provide a structured, safe, and competitive atmosphere for beginning fighters. The Young Guns undercard series brings these up and coming fighters into the spotlight as professionals.


ROAD FC events are held in major cities across Korea, Japan, and soon China featuring the most exciting and well-recognized Korean and international MMA fighters. ROAD FC events are broadcast live and delay in Korea on SuperAction, internationally on KIX, and streamed live internationally on The full archive of ROAD FC events are available on demand in China on Xunlei KanKan and scheduled to air on The Fight Network in Canada.


About Tencent


Tencent Holdings Limited is a Chinese investment holding company whose subsidiaries provide media, entertainment, internet and mobile phone value-added services, and operate online advertising services in China under the strategic goal of providing users with "one-stop online lifestyle services". Tencent’s leading Internet platforms in China – QQ (QQ Instant Messenger), WeChat,, QQ Games, Qzone,, SoSo, PaiPai and Tenpay – have brought together China's largest Internet community, to meet the various needs of Internet users including communication, information, entertainment, e-commerce and others. As of Dec 31, 2012, the active QQ users accounts for QQ IM amounted to 798.2 million while its peak concurrent users reached 176.4 million. On September 8, 2015, Tencent became the largest Internet company in Asia.


About Qihoo 360


Qihoo 360 Technology Co. Ltd. is a leading Internet company in China. The Company offers comprehensive Internet and mobile security products and services for free to about 500 million PC Internet users and over 640 million mobile users in China including antivirus software (360 Safeguard, 360 Mobile Safe), Web Browser (360 Browsers), and Mobile Application Store (360 Mobile Assistant). The Company is the number one provider of Internet and mobile security products in China as measured by its user base, according to iResearch. Qihoo 360 also provides users with secure access points to the Internet via its market leading web browsers and application stores. The Company has built one of the largest open Internet platforms in China and monetizes its massive user base primarily through online advertising and through Internet value-added services on its open platform.


About Baidu


Baidu, Inc. is a Chinese web services company Baidu, founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis. Baidu offers many services, including a Chinese language-search engine for websites, audio files and images. Baidu offers 57 search and community services including Baidu Baike (an online, collaboratively-built encyclopedia) and a searchable, keyword-based discussion forum. In March 2015, Baidu ranked 4th overall in the Alexa Internet rankings. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.


About Xiaomi


Xiaomi Inc. is a privately owned Chinese electronics company headquartered in Beijing, China, that is the world's 3rd largest smartphone maker. Xiaomi designs, develops, and sells smartphones, mobile apps, and related consumer electronics. Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics, including a smart home device ecosystem. The company's founder and CEO is Lei Jun, China's 23rd richest person according to Forbes. The company sold over 60 million smartphones in 2014.


About Kakao


Kakao is a South Korean internet company established in 2014, formed from a merger of Daum Communications and Kakao. Mey mobile service areas are communication, on-demand services, fintech, iOT, contents and commerce businesses. Kakao combines the expertise and experience behind Korea’s first free email service Daum Mail and the world’s first mobile social platform messenger KakaoTalk. KakaoTalk is the number one messaging app in Korea with more than 38 million MAU in the country alone, with more than 97% penetration. Based on high traffic and concentrated user base, KakaoTalk has led the trend of platformization of messaging apps. As a mobile social platform, KakaoTalk has played a key role in connecting people and businesses in new ways, from commerce, content, ads, games, payment and more, and is now driving innovation to evolve into a mobile lifestyle platform.


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