ROAD FC announces investment from the China International Culture and Arts Company


ROAD FC announces investment from the China International Culture and Arts Company




 ROAD FC announces investment from the China International Culture and Arts Company

For immediate release:

8 November, 2016 – ROAD Fighting Championship is pleased to announce investment from the China International Culture and Arts Company, China's premier management, consulting and brokerage firm for the visual and performing arts.

cicac-jin-and-zhang-1The 11th China Beijing International Cultural and Creative Industry Expo was recently held in Beijing, China to to promote cultural integration - to dig deeper into joint development between the industries of culture, science and technology, education, sports, tourism, and finance. The expo featured over 1,800 exhibitors and was attended by over 220,000 people. It was sponsored by the Beijing State-owned Culture Assets Supervision and Administration Office, the Ministry of Industry and Information Technology, the Industrial Cultural Development and the China Technology Development Association.

During the Expo, 2016 Cultural Integration Development Project Meeting was held on October 28, 2016. The outlook on investment in the Mixed Martial Arts sector was favorable and ROAD FC secured capital cooperation from the China International Culture and Arts Company (CICAC). CICAC is a powerhouse in the visual and performing arts industry in China. Since their formation in 1990, the company has promoted thousands of international performances and events from over 100 countries. 

meetingAfter researching all of the world's top combat sports promotions and Chinese promotions, CICAC assessed that ROAD FC is the most suitable for the Chinese market. Because ROAD FC has an international broadcast to viewers at home and abroad, ROAD FC has a greater impact on the market and a strong reputation. Since landing a live broadcast on sports channel CCTV5, ROAD FC has been in the top five of the weekend's prime-time ratings six consecutive times. On the event on July 2 in Changsha, Hunan Satellite TV station broadcast ranked third overall. Additionally, ROAD FC has already secured backing and sponsorships from giants in the gaming and technology fields, including Tianshen Yule and Xiaomi.

CICAC Director Jin Hui and ROAD FC subsidiary Beijing ROAD CEO Zhang Xiaodie signed a strategic investment agreement on site at the Meeting.

Director Jin stated,

“Behind the mature development of ROAD FC is a truly international operation team, efficient organization and operational capability, and the true high spirit of competition. We will fully support ROAD FC with online and offline events, for advancement in the scientific concept of sport as the new healthy lifestyle, and set an example to young people to restore the Chinese nation's 'warrior spirit'.”

Beijing ROAD CEO Zhang stated,

“I am honored, and now even more confident on ROAD FC's strategy in China. We are excited to soon open the first ROAD FC Gym in the Sanlitun area of Beijing. As an international team, we will all uphold the business philosophy today of 'sports, entertainment, technology, green' for healthy entertainment and grow with the new 'sport and leisure' trend.” 


Xiaomi ROAD FC 034 and 035

Xiaomi ROAD FC 034 will take place on 19 November in Shijiazhuang, Hebei, China. The Main Event will be the ROAD FC Featherweight Championship, as title holder Choi Mu-Gyeom takes on challenger Murat Kazgan of Turkey. Additionally, the China Trials for the ROAD FC $1 Million 70kg Tournament will be held, with 4 winners to be seeded in the Tournament.

Xiaomi ROAD FC 035 will take place on 10 December in Seoul, South Korea. The Main Event is a Special Charity match between actor Kim Bo-Sung and Kondo Tetsuo. There will be three Championship bouts, including Lightweight Champion Kwon A-Sol versus Shinji Sasaki, Middleweight Champion Cha Jung-Hwan versus “Ryo” Choi Young, and Openweight Champion Mighty Mo versus Carlos Toyota.

New Wave MMA ROAD FC is the stage where legends shine, rookies thrill, and epic battles are waged that determine the future of MMA. From the pageantry of the grand entrance to the final crunch of the KO, ROAD FC showcases the very best of Mixed Martial Arts sports and entertainment. As we say in Korea, "Fighting!"

For updates please visit:

Official Facebook page ROAD FC (

Official Twitter account @ROADFC (

Official Instagram “roadfc”

Official Weibo ROAD????? (

Official Sina blog ROADFC (

Media Contacts:

Lee Li (English)

Marketing Dept. Manager

(+852) 9125-2653

Mark Lee (Korean)

Marketing Dept. General Manager

(+82 33) 766 7666

ROAD Inc. Marketing Dept.

1008-12, Haenggu-dong, Wonju-Si, Gangwon-do, Korea 26455

About ROAD Fighting Championship

The sport of MMA is booming in South Korea, and behind the incredible growth is ROAD FC. As this new era of Mixed Martial Arts begins, ROAD FC is committed to creating more opportunities for fighters in growth, experience, and support. The amateur and semi-pro Central and Into Leagues provide a structured, safe, and competitive atmosphere for beginning fighters. The Young Guns undercard series brings these up and coming fighters into the spotlight as professionals.

ROAD FC events are held in major cities across Korea, Japan, and China featuring the most exciting and well-recognized Korean and international MMA fighters. ROAD FC events are broadcast live and delay in Korea on SuperAction, in China on CCTV5, internationally on KIX, and streamed live internationally on The full archive of ROAD FC events are available on demand in China on Xunlei KanKan and scheduled to air on The Fight Network in Canada.

About Xiaomi

Xiaomi Inc. is a privately owned Chinese electronics company headquartered in Beijing, China, that is the world's 3rd largest smartphone maker. Xiaomi designs, develops, and sells smartphones, mobile apps, and related consumer electronics. Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics, including a smart home device ecosystem. The company's founder and CEO is Lei Jun, China's 23rd richest person according to Forbes. The company sold over 60 million smartphones in 2014.


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