ROAD FC forecasts valuation to double within 2 years to ~$1 billion US


ROAD FC forecasts valuation to double within 2 years to ~$1 billion US



ROAD FC forecasts valuation to double within 2 years to ~$1 billion US

ROAD FC Sponsors ROAD Hunan TV

14 July, 2016 - ROAD Fighting Championship, Asia's most exciting Mixed Martial Arts promotion, forecasts its company valuation to double within 2 years to ~$1 billion US due to China and Asia market dominance.  ROAD FC Founder and CEO Jung Mun-Hong was recently queried by the Korean mainstream media "Sports Donga" regarding the company's valuation and future growth forecast. The interest comes following the weekend announcement that WME | IMG with strategic investment partners Silver Lake and KKR have acquired the UFC for a reported $4 billion US.?

ROAD FC was founded and started in South Korea in 2010, and declared global expansion in 2015. In 2015 ROAD FC secured international giant smartphone maker Xiaomi as naming sponsor and held two overseas events, one in Tokyo, Japan in July and then in December in Shanghai, China. ROAD FC made history as the first ever South Korean professional sports organization to hold events overseas.


In the first half of 2016, ROAD FC held two more overseas events, in Beijing and Changsha, China, and three in South Korea. ROAD FC has made a three-year television deal with Chinese state broadcaster CCTV and an entertainment partnership with the second-largest broadcaster in China Hunan Satellite TV. The first live broadcast on CCTV5 of ROAD FC 027 in Shanghai ranked fifth in the time slot overall, capturing an MMA record as the first live televised event on CCTV and the highest viewership of 35 million. The numbers continued to climb. ROAD FC 032 in Changsha was third in the time slot, and raked in 40 million viewers.


With the massive growth ROAD FC has accomplished in a short period, CEO Jung ROAD FC is not surprised about the acquisition price of the UFC,


"The 4.5 trillion won (~$4 billion US) sale of the UFC is not surprising at all. MMA is a sport that began with the history of mankind, and it's loved all over the world beyond race and culture. We (ROAD FC) expect to continue to grow the public interest in mixed martial arts while fusing the sport with other industry businesses that will recognize even greater value.”


The combined value of the ROAD FC headquarters in South Korea and the China subsidiary has a total recognized value of approximately 500 billion won (~$440 million US).


Mr Jung is looking forward to the future of ROAD FC and expects to capitalize on the Asian market,


ROAD FC 032 china sm"In China, ROAD FC has more appeal to the market than the UFC. We have a public-friendly and accessible approach. The economic and cultural center of the world has already shifted to Asia. The power is in China. However, ROAD FC doesn't intend to stay seated in the China market, also we will return to Japan, and Macau and Southeast Asia as part of our globalization plan. Our current goal is to raise the company's value and surpass 1 trillion won (~$1 billion US) in the next 1-2 years.”


New Wave MMA ROAD FC is the stage where legends shine, rookies thrill, and epic battles are waged that determine the future of MMA. From the pageantry of the grand entrance to the final crunch of the KO, ROAD FC showcases the very best of Mixed Martial Arts sports and entertainment. As we say in Korea, "Fighting!"

ROAD Girls

For updates please visit:

Official Facebook page ROAD FC (

Official Twitter account @ROADFC (

Official Instagram “roadfc”

Official Weibo ROAD????? (

Official Sina blog ROADFC (


Media Contacts:


Lee Li (English)

Marketing Dept. Manager

(+852) 9125-2653


Mark Lee (Korean)

Marketing Dept. General Manager

(+82 33) 766 7666


ROAD Inc. Marketing Dept.

1008-12, Haenggu-dong, Wonju-Si, Gangwon-do, Korea 26455


About ROAD Fighting Championship


The sport of MMA is booming in South Korea, and behind the incredible growth is ROAD FC. As this new era of Mixed Martial Arts begins, ROAD FC is committed to creating more opportunities for fighters in growth, experience, and support. The amateur and semi-pro Central and Into Leagues provide a structured, safe, and competitive atmosphere for beginning fighters. The Young Guns undercard series brings these up and coming fighters into the spotlight as professionals.


ROAD FC events are held in major cities across Korea, Japan, and China featuring the most exciting and well-recognized Korean and international MMA fighters. ROAD FC events are broadcast live and delay in Korea on SuperAction, in China on CCTV5, internationally on KIX, and streamed live internationally on The full archive of ROAD FC events are available on demand in China on Xunlei KanKan and scheduled to air on The Fight Network in Canada.


About Xiaomi


Xiaomi Inc. is a privately owned Chinese electronics company headquartered in Beijing, China, that is the world's 3rd largest smartphone maker. Xiaomi designs, develops, and sells smartphones, mobile apps, and related consumer electronics. Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics, including a smart home device ecosystem. The company's founder and CEO is Lei Jun, China's 23rd richest person according to Forbes. The company sold over 60 million smartphones in 2014.



No Comments Yet.

Leave a comment