UK TV PREMIERE: BORN TO FIGHT TX: EVERY WEDNESDAY FROM 6TH APRIL ON LONDON LIVE
UK TV PREMIERE: BORN TO FIGHT
TX: EVERY WEDNESDAY FROM 6TH APRIL ON LONDON LIVE
NEW MMA TV SHOW: 16 NOVICE CONTESTANTS COMPETE TO BECOME
THE ‘BORN TO FIGHT’ CHAMPION
London, 25th March 2016 - London Live, the capital’s TV channel, proudly announces it will broadcast the UK TV premiere of Born to Fight, a six-part entertainment show that will air Wednesdays from 6th April 2016.
Born to Fight , is a Mixed Martial Arts (MMA) eliminator-style competition, discovering raw talent to crown the Born to Fight champion. The new show throws novice fighters into the world of MMA, the fastest growing sport in the world where only the strongest survive.
Thousands applied to be on the show, but only sixteen men will be chosen to be put through their paces and only eight of them will make it into the cage. Four will be flown out to Bulgaria for the semi-finals, leaving just two guys to battle it out on Ultimate Challenge MMA (UCMMA) in London for the final. But there can only be one winner.
Throughout the series contestants will be put through a rigorous fitness and training regime working with notable and respected names with the sport focusing on technical ability, style and commitment. Alex Reid, UCMMA champ John Demmel , Nick Chapman, Michael’ Venom’ page and Karlos Vemola are just a few of the names that will offer hands on expertise to nature talent and put each contestant through their paces.
Cherelle Jay hosts the show and Dave O’ Donnell, Founder of Cage Rage, UCCMA and Warrior Challenge; Grant Waterman, MMA Official Referee and Director of Combat Promotions; George Anadolov take their places at the judges table to find the next potential MMA Superstar.
Lucy Myers Programme Director for London Live said “We are thrilled to be broadcasting the premiere of Born to Fight, a series that is focused on nurturing new talent and really gives an insight into why MMA is one of the fastest growing sports in the world. Over the last year we have committed to building more exclusive sports programming into our schedule, with excellent results. London has an impressive concentration of high profile MMA and grassroots events, and with huge London personalities involved in this series, we are sure that this show will resonate well with our viewers”.
Alex Reid, MMA fighter said “I’ve been a martial artist for the past 25 years and for me my biggest fear is not to let people down. I’m very proud to be part of projects like this to raise awareness of the sport and the struggle, sacrifice and compromise athletes face to achieve greatness both professionally and domestically. I’ve never backed away from a fight, but being a fighter is no easy road. I hope this film will shed a little light into the fight world.”
Dave O’ Donnell, Judge from the show said “London Live is a massive platform for Born to Fight and we are proud to be here. This is a fantastic chance for MMA fighters, we are looking for the next superstar in the making, a guy with skill and personality. London Live TV has got behind MMA and this is just another huge step in right direction to making this great sport main stream. I have put on over 100 shows since 2002 and always looking for the next big thing, I’m blown away by Born to Fight. This is a show not to miss.”
Born to Fight will air Wednesdays from 6th April on London Live
Born to Fight Ep. 1 23.55 Wed 6 April
Born to Fight Ep. 2 00.00 Wed 13 April
Born to Fight Ep. 3 01.30 Wed 20 April
Born to Fight Ep. 4 23.50 Wed 27 April
Ep 5 & 6 (Time TBC) Wed 4th
Ep 5 & 6 (Time TBC) Wed 11th May
Freeview 8, YouView 8, Sky 117 and Virgin 159
Twitter: @londonlive / Facebook: londonliveestv
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For further information please contact:
London Live PR Manager, Natalie Petrou
E: email@example.com T: 020 3615 1132
About London Live
London Live is London’s first TV channel, offering Londoners the latest in arts, news, current affairs and events. London Live launched 31st March 2014. It is available on Freeview 8, YouView 8, Sky 117 and Virgin 159. London Live has shown steady audience growth across the key measures of reach and share of viewing and over 2.3 million Londoners tune in per month that's 24% of all Londoners. In 2015 over 6.5 million (58%) Londoners watched the channel and outperformed many channels in London, which includes:- ITVBe, Sky Living, Watch, Sky News, Comedy Central. London Live reaches more Londoners per week (960K) than some of the top radio stations in the capital - Absolute Radio London, BBC London, Capital Xtra and Radio X London & LBC London News combined. London Live is owned by ESTV which is 100% owned by Lebedev Holdings.
Ultimate Challenge MMA is Europe’s leading MMA Organisation, having staged more than 40 professional, high profile and sell out events since 2002. Founded by Dave O’Donnell (previously of Cage Rage fame), UCMMA exists to match emerging UK talent with big name fighters, raising the profile of British MMA both at home and before an international audience. With a packed schedule of events Ultimate Challenge delivers a bigger, faster, tougher MMA experience. With all the drama, glory and full contact fighting that UK MMA fans demand, UCMMA also delivers the electric atmosphere of an unbeatable night out. www.ucmma.com